Providing market intelligence for more than 35 years

In The News

Fitbit Buys Smartwatch Pioneer Pebble Amid Wearables Shakeup

The smartwatch market has also slumped. Apple Watch sales are down this year, and Lenovo’s Motorola brand has dropped out of the market. Most people simply aren’t finding reasons to buy them: Smartwatches are expensive, and they generally don’t provide functions other than those already available in a cell phone.

The market slowdown particularly hurt Pebble, which did not have the resources to wait for things to pick up. That might not happen until 2019 or 2020, when other functions touted by smartwatch makers, such as controlling smart home devices and paying without a debit or credit card, become more readily available, said analyst Harry Wang, digital health research director for Parks Associates.

From the article "Fitbit Buys Smartwatch Pioneer Pebble Amid Wearables Shakeup" by Benny Evangelista.

Previously In The News

COVID-19 Spurred AVOD's Growth Amid Flurry of Big Media Plays, Parks Event Told

Ad-supported VOD services are playing a pivotal role in delivering a relaxed, “tension-free” viewing experience during the pandemic's “troubling times,” Parks Associates analyst Steve Nason told his c...

Ad Blocking Cost Industry USD 41 Bln In 2015

US broadband households watch an average of 3.8 hours of internet video on TV screens each week, accounting for 20 percent of all video viewed on this device, according to research by Parks Associates...

12% of Canadian broadband households have smart home device

Approximately 12 percent of broadband households in Canada have a smart home device such as a smart thermostat, smart door look, or video doorbell, compared to 26 percent in the US, according to data...

Google Home now has a screen — and, soon, Spotify

The small, candle-shaped speaker equipped with the artificial-intelligence personal helper Google Assistant, has sold about 300,000 units since hitting the market in October, according to research and...