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First on BATV: Apple TV #3 in streaming devices as Amazon Fire grows share, report finds

May 31, 2018

Apple TVs share of streaming devices in U.S. households remains at 15 percent edging Google’s Chromecast to take third place among the four major brands but is still being beat out by Roku more than two-to-one, according to new data from market research company Parks Associates.

From the article "First on BATV: Apple TV #3 in streaming devices as Amazon Fire grows share, report finds" by Brad Gibson.

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Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...

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Deeper Dive—Who would buy DirecTV?

Although DirecTV is losing subscribers at a rapid pace, it’s not exactly a lost cause. Brett Sappington, senior research director and principal analyst at Parks Associates, said the satellite operator...

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First on BATV: Apple TV #3 in streaming devices as Amazon Fire grows share, report finds

Previously In The News

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

91% of viewers like streaming aggregation, survey says

To Invade Homes, Tech Is Trying to Get in Your Kitchen

Deeper Dive—Who would buy DirecTV?

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