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In The News

First on BATV: Apple TV #3 in streaming devices as Amazon Fire grows share, report finds

May 31, 2018

Apple TVs share of streaming devices in U.S. households remains at 15 percent edging Google’s Chromecast to take third place among the four major brands but is still being beat out by Roku more than two-to-one, according to new data from market research company Parks Associates.

From the article "First on BATV: Apple TV #3 in streaming devices as Amazon Fire grows share, report finds" by Brad Gibson.

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Most Consumer Electronics Buyers Consider Only One Brand

The majority of consumer electronics (CE) buyers, 71%, only consider one brand when shopping, according to new consumer research from Parks Associates. In some categories the numbers are even more ove...

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First on BATV: Apple TV #3 in streaming devices as Amazon Fire grows share, report finds

Previously In The News

IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

Most Consumer Electronics Buyers Consider Only One Brand

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

5 Mistakes to Avoid When Selling Smart Locks

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