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Faster Broadband Speeds Drive More Switching Than Lower Fees

New research from Parks Associates (www.parksassociates.com) shows that nine percent of U.S. broadband households switched broadband providers in the past 12 months, with 35 percent of them doing so to get a faster broadband speed. Only 18 percent of switchers changed because a different provider offered a lower price at a comparable speed.

From the article "Faster Broadband Speeds Drive More Switching Than Lower Fees" by mactech.com

Previously In The News

Comcast, Walmart in talks to develop and distribute smart TVs

Comcast is fairly late to the game in distribution of streaming apps. Roku and Amazon together have a roughly 70% share of the U.S. market for streaming-media devices, with Apple in third place, accor...

Report: Pay-TV Subscriptions to Drop 27% by 2024; Streaming Apps to Pick Up the Slack

Pay-TV services are showing their age as subscribership continues to fall, leading to a projected 76.7 million subscriber decrease by 2024, according to a report by Parks Associates. This drop wou...

BrightonSEO: Are Assistant-powered devices like Alexa a dream or a nightmare?

Raj then moved on to talk more specifically about voice search. He referenced research from ComScore last year which stated that by 2020, 50% of searches will be conducted via voice. Further research...

The Sound Of The Internet Of Things (And Why It Matters For Brands)

In the next five years, Business Insider estimates that brands are going to spend around $5 trillion on the Internet of Things. For a third year in a row, the subject has dominated CES, the global con...

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