Providing market intelligence for more than 35 years

In The News

Expanding the Value of Smart Access Devices

Parks Associates’ new whitepaper “Smart Locks and Access Control Supply Chain: Scaling Innovation,” developed in partnership with PassiveBolt, highlights the rise in demand for secured smart spaces, the growing ecosystem of competitors and the need for manufacturers to establish partnerships with suppliers who can help them adapt quickly to new opportunities.

Further, 11% of U.S. Internet households, or over 12 million households, owned a smart door lock, nearly double the adoption rate five years prior. With purchase intentions also rising, Parks Associates’ research also finds that 29% of U.S. broadband households reported an intent to purchase a smart door lock in the next six months, up from just 21% in 2018.

From the article, "Expanding the Value of Smart Access Devices" by Jennifer Kent

Previously In The News

OTT Video Service Subscriptions Increase in Q1 According to Parks Associates

OTT video service subscriptions are increasing a year after the start of the global pandemic. Parks Associates’ latest research of 10,000 US broadband households finds 82 percent of U.S. broadband hou...

How many video devices do you have? About seven, survey finds

According to Parks Associates, nearly 40 percent of U.S. broadband households are watching multiple streaming services like Netflix, Amazon Prime and Hulu on those devices. With high numbers of str...

Report: Viewers Say Churn is Based on Lack of New, Original Content

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...

Most Broadband Users Still Pay For Television

Fortunately for pay-television providers, Kelling is not alone in what the industry calls “over-the-top” video consumption. According to the market research firm Parks Associates, 81 percent of U.S. h...