Providing market intelligence for more than 35 years

In The News

Expanding Home Energy Management Programs

Parks Associates research reports 62% of U.S. broadband households strongly believe that saving energy and lowering utility bills are important, and 30% strongly believe that being “green” is important. However, low consumer awareness and concerns related to the cost of products and services could delay widespread adoption of home energy management — additional research shows 44% of broadband households are concerned about incurring hidden costs with energy management programs.

From the article "Expanding Home Energy Management Programs" by Tom Kerber. 

Previously In The News

5% of Broadband Users Likely to Cut the Cord in the Next 12 Months

"Many are satisfied with their current provider overall, but these subscribers are aware of the other options available to them and could become actual cord-cutters if their current service does not c...

The Internet Isn't Yet Ready for the Video Explosion

As more streaming services have become available, the demands on the existing Internet infrastructure have increased exponentially. In 2016, another 27 new subscription-based video streaming platforms...

‘Subscription Fatigue’ Not Slowing OTT Proliferation After All: Research Firm

The popular “subscription fatigue” narrative is that consumers have topped out on the number of over-the-top services they’re willing to pay for and are now in pruning mode. But Parks Associates—wh...

Why Steve Jobs' Grand Vision for a Breakthrough Apple Product Remains Unfulfilled

While the HomePod is new and the actual speaker appears to be of a much higher fidelity than its rivals, it's not a game-changer. "Apple is in a position that they haven't often been in over the pa...