Providing Market Intelligence for 40 Years

In The News

Examining the Increasing Value of Choice for Home Security Consumers

Parks Associateshas found that households are experimenting with different offers from security providers and standalone devices, ultimately expanding adoption. 

At the end of 2020, Parks Associates’ research found that 27% of broadband households strongly agreed with the statement, “I am far more concerned about the physical security of my home than I was five years ago” — and that number rises to 43% among households with children. 

While residential security system adoption held steady at 26-27% from 2014-2017, a 10% increase moved the needle to 36% adoption as of Q2 2021. 

Parks Associatesreveals that smart home and security device adoption is on the rise in broadband households, and consumers are embracing standalone devices as well as DIY home security solutions. 

Parks Associateswill present consumer research impacting the residential security market and address key trends affecting the smart home industry during its flagship event, CONNECTIONS 2022: The Premier Connected Home Conference, in May. In its 26th year, CONNECTIONS is the only connected home event to focus on the use cases and emerging business models that successfully engage consumers and grow revenues in the converging smart home, connected entertainment, and mobile ecosystems. 

This research is from Parks Associates recent research on behalf of Comcast Xfinity, Home Security: Choice is the Ultimate Value Proposition.

From the article "Examining the Increasing Value of Choice for Home Security Consumers" by Jennifer Kent and Tam Williams. 

Previously In The News

HBO Max: Everything to know about HBO's bigger, newer streaming app

But two crucial streaming devices don't have HBO Max. Neither Roku nor Amazon Fire TV devices support HBO Max, even though those devices represent the vast majority of streaming devices in the US. Res...

Amazon Fire TV tops 30 million active users, seeming to beat Roku

The market for video streaming devices is exploding. The number of households with a streaming player has quadrupled in the last five years, according to Parks Associates, and Roku and Amazon have bee...

Smart locks: One in four households intend to buy this year

A survey released Thursday by market research firm Parks Associates suggests that the popularity of connected locks will expand in the next few years from early adopters to households with moderate in...

Synamedia sees pay TV driving growth for 3-4 years before IPO

Media research firm Magrid has found that 26% of millennials share passwords for video streaming services, while Parks Associates predicts that in 2021, $9.9 billion of pay-TV revenues and $1.2 billio...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive