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Everything You Need to Know About the First Super Mario iPhone Game

"A new Mario game is likely to be popular not only among the kid/teen crowd but also among the older Millennial generation who grew up with the famous game," Jennifer Kent, director of market research firm Parks Associates, predicted. "Apple is hoping to recreate the Pokemon Go craze of the summer, which also leveraged an established gaming character and a sense of nostalgia to engage gamers from older demographics."

From the article "Everything You Need to Know About the First Super Mario iPhone Game" by TRACE WILLIAM COWEN.

Previously In The News

Deeper Dive—Nothing’s dying in pay TV, it’s just getting segmented and iterated

In fact, I heard all of those questions posed—some of them multiple times—at our first annual Pay TV Show in Denver a few weeks back. The answers were always nuanced, often vaguely unsatisfying … and...

Apple’s TV service faces its biggest test yet as free trials run out

Apple reducing its reliance on free trials for Apple TV+ is a “critical point” for the service, said Parks Associates research director Steve Nason, who follows the streaming industry. “For newer o...

What Hulu needs to beat Netflix

Loyalty is the name of the game for places like Netflix and Hulu going forward, Callahan says. “It’s much easier to keep a customer than acquire a new one,” he explains. High turnover has been one...

Amazon's New Netflix Competitor Is A Bad Deal For Most People

The benefit is that you can cancel any time you want, and are only committed on a month-to-month basis. This might serve as a good move for Amazon, allowing people to dip their toes into the Prime wat...

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