Providing market intelligence for more than 35 years

In The News

Everybody’s Doing It: How People Use Their Smartphones

Smartphones owners can’t keep their content on their phone, a Parks Associates survey of broadband households found.

Thirty-five percent of smartphone owners stream music to speakers, and 24 percent stream video to a second screen, such as a TV or PC, Parks said.

From the article "Everybody’s Doing It: How People Use Their Smartphones" by Joseph Palenchar.

Previously In The News

U.S. Mobile Data Growth Predicted To Slow Due To WiFi Use

More and more smartphone owners are using mobile data these days, and that shouldn’t be too much of a surprise given the increase in popularity of smartphones over the years and the numerous plans fro...

Consumer Desktop Adoption Declines 30% Since 2009

New consumer research from Parks Associates finds a continued decline in the adoption rate for desktop computers. The report reveals that since 2009, nearly one third of U.S. broadband households have...

New Research Reveals Priorities For Carrier Switchers

As carriers priorities shift from increasing the average revenue per user to managing churn, consumers’ priorities have been changing as well. For example, the two-year contract, long a staple of user...

Everything You Need to Know About the First Super Mario iPhone Game

"A new Mario game is likely to be popular not only among the kid/teen crowd but also among the older Millennial generation who grew up with the famous game," Jennifer Kent, director of market research...