Providing Market Intelligence for 40 Years

In The News

Europe Still Reluctant To Pay For OTT Video

The number of paid OTT video subscriptions in Europe is significantly lower than in the US, according to data released this week by Parks Associates. While 64% of US broadband households subscribe to OTT video, only 30% of UK and 17% of French broadband households do the same.

From the article "Europe Still Reluctant To Pay For OTT Video" by Wongc.

Previously In The News

Insurance, the Smart Home, and the Business of Keeping Customers Engaged

It takes a lot of time and money to acquire a customer, so once you have them, you better keep them. How can you do that if you only talk to them when they have a problem? Consumer engagement was a...

Study: Unresolved Technical Problems with Smart Home Devices Rise 240% in 3 Years

In a solid sign that professional installation for the smart home is valuable, a new study from Parks Associates shows 12 percent of smart home device owners in U.S. broadband households report techni...

Tech Execs: 2016 Will Be 4K’s Year in Live Sports Production

“You shoot a local soccer game with a camera or use your cell to shoot video and then play it on 4K TV,” he said, adding that taking photos in 4K and running them as a slideshow on TV is another prime...

Residential fiber is now table stakes for boosting NOI

A recent Parks Associates survey finds that about 4 in 10 U.S multi-dwelling apartment residents say they're open to bundling internet services with their monthly rent. What's more, over three-fourths...