Providing market intelligence for more than 35 years

In The News

Euro OTT Growing But Eclipsed By North America

The Parks OTT Video Market Tracker shows that 55% of UK broadband households and 51% in France are watching TV programming and films online and that 30% of broadband households in the former country and 17% across the English Channel subscribe to paid-for OTT video services.

The market in the UK is being fuelled by interest in the BBC iPlayer and OTT video services from Netflix, Sky (NOW TV) and Amazon. Parks identified new services emerging in France, including a new transactional video service from well-known retailer FNAC, but noted that Netflix has struggled in the French market, despite partnerships with many of France's leading pay-TV providers.

From the article "Euro OTT Growing But Eclipsed By North America" by www.rapidtvnews.com

Previously In The News

Cross-platform Content Navigation Emerges as Key to Consumer Engagement

As a result, according to a recent Parks Associates study, over a third (36%) of OTT subscribers have become “service hoppers” — dynamically subscribing, unsubscribing and resubscribing to services mu...

What are Homeowners Gravitating Toward? A Necessary Glance at MDUs' Needs for Modernized Support

Last week, we ran a story about a recent Parks Associates study concerning the rising interests in smart video doorbell installations. Now, Parks Associates has released a new white paper – sponsor...

Formula 1 could be coming to Apple as it mulls offering up to $2 billion a year to show races, report says

Revenue from sports streaming and cable subscriptions in the US is expected to increase from $13.1 billion last year to $22.6 billion by 2027, according to intelligence firm Parks Associates. From...

Disney+ Will Start Restricting Password Sharing in Canada

Over the last few years, monthly spending on streaming subscriptions has declined 25% from $90 in 2021 to $73 in 2023, according to data from Parks Associates. Increasingly, viewers are opting for ad-...