Providing market intelligence for more than 35 years

In The News

ESPN+ leads US sports streaming as cable sports audience shrinks

A new Parks Associates study reveals that 19% of US internet households subscribe to ESPN+, making it the leading sports-specific streaming service. NFL+ follows with 10%, as streaming continues to reshape how fans consume live sports.

The research - Streaming Sports in the Fan Experience - highlights shifting viewer habits, with 33% of households subscribed to a sports streaming service and 70% of young viewers (18-24) watching at least one live game per week.

"As more games move to streaming platforms, the traditional sports viewer, or 'Sports Traditionalist,' who watches only via broadcast or pay TV, is becoming a smaller segment of the overall audience," said Jennifer Kent, VP of Research at Parks Associates. "By Q3 2024, only 8% of consumers in internet households were Sports Traditionalists, with an additional 13% using both traditional outlets and streaming services to watch sports."

From the CSI Magazine article, "ESPN+ leads US sports streaming as cable sports audience shrinks" 

Previously In The News

Parks: OTT Video Churn Holds Steady At Around 20 Percent

Roughly 1 in 5 U.S. broadband households (19%) have canceled an OTT video service in the past 12 months, according to new market research from Parks Associates. The rate of OTT video customer churn ha...

Over half of US broadband households watch internet video on TV

More than half of US households with broadband are consuming internet video through their TVs, per research from Parks Associates. Seventy-two percent of households without a pay-TV subscription have...

Parks Finds Smartwatch Adoption in 14% of U.S. Broadband Households

Smartwatches are increasingly popular while tablets may have peaked, according to research from Parks Associates. The “360 View: Mobility & The App Economy” report found that smartwatch adoption reach...

Cable Companies to Millennials: Stop Sharing Passwords, or Else

About one-third of internet users stream cable TV without paying for it by using credentials of someone they don’t live with, according to Parks Associates. The TV industry’s losses from password shar...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive