Providing Market Intelligence for 40 Years

In The News

ESPN+ leads US sports streaming as cable sports audience shrinks

A new Parks Associates study reveals that 19% of US internet households subscribe to ESPN+, making it the leading sports-specific streaming service. NFL+ follows with 10%, as streaming continues to reshape how fans consume live sports.

The research - Streaming Sports in the Fan Experience - highlights shifting viewer habits, with 33% of households subscribed to a sports streaming service and 70% of young viewers (18-24) watching at least one live game per week.

"As more games move to streaming platforms, the traditional sports viewer, or 'Sports Traditionalist,' who watches only via broadcast or pay TV, is becoming a smaller segment of the overall audience," said Jennifer Kent, VP of Research at Parks Associates. "By Q3 2024, only 8% of consumers in internet households were Sports Traditionalists, with an additional 13% using both traditional outlets and streaming services to watch sports."

From the CSI Magazine article, "ESPN+ leads US sports streaming as cable sports audience shrinks" 

Previously In The News

Why Facebook may need to work faster to stop the flow of fake news

As Facebook CEO Mark Zuckerberg publishes his manifesto outlining the company's ongoing commitment to filter out false news and hoaxes without undermining free speech, the findings from a new study by...

A Comeback For TV Antennas S

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...

Study: IoT Users May Become Comfortable With Sharing Device Data, For A Price

A Parks Associates study has found that over a quarter of respondents would become more comfortable sharing their data if their devices would "automatically register for warranties and check warranty...

Percentage Of TV Antenna Households Doubles

The percentage of U.S. homes getting live TV channels through antenna has nearly doubled since 2013, to 15 percent of homes in 2016, according to Parks & Associates. Several factors contributed to the...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive