Providing market intelligence for more than 35 years

In The News

Entertainment is driving the 'Internet of Things'

According to consumer research firm Parks Associates' president, Stuart Sikes, consumers are responding to devices and systems that are intuitive. "Solutions which simply work are the ones that simply sell," he explains. In many cases that means that interoperability is lower on the list of criteria, for the moment at least, , although progress in this area is taking shape.

From the article "Entertainment is driving the 'Internet of Things'" by zeenews.india.com.

Previously In The News

Cirrent Launches Automatic Internet Connection Service For Smart Wi-Fi Products

Many connected products have security weaknesses that leave home Wi-Fi networks vulnerable to being hacked. In fact, 47% of households with broadband Wi-Fi express privacy or security concerns about a...

5% of Broadband Users Likely to Cut the Cord in the Next 12 Months

"Many are satisfied with their current provider overall, but these subscribers are aware of the other options available to them and could become actual cord-cutters if their current service does not c...

Study: Spanish-Speaking Subs More Likely To Pay For TV

“While pay TV penetration has declined among U.S. broadband households, adoption has remained steady among Spanish-preferred and bilingual households over the past few years,” Brett Sappington, Parks...

‘Subscription Fatigue’ Not Slowing OTT Proliferation After All: Research Firm

The popular “subscription fatigue” narrative is that consumers have topped out on the number of over-the-top services they’re willing to pay for and are now in pruning mode. But Parks Associates—wh...