Providing Market Intelligence for 40 Years

In The News

Energy Bundled Services In Homes

The number of homes with BOTH broadband and solar PV doubled in the last two years as the number of broadband households that have adopted rooftop solar PV panels grew to 4 percent cross nation by the end of 2015. In addition to this growth, seven percent of U.S. broadband households said they plan to purchase solar panels in the next 12 months, according to new research from Parks Associates, an industry consultancy firm.

According to Parks Associates, consumers are interested in taking an active role in the distributed electricity grid with 40 percent of United States broadband households showing a growing interest in the ability to manage and monitor their electricity usage, store unused electricity and sell it back to the grid.

From the article "Energy Bundled Services In Homes" by www.renewableenergyworld.com

Previously In The News

Smart thermostats are tough sell, but ComEd hopes rebates boost interest

A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....

Deeper Dive—Who would buy DirecTV?

Although DirecTV is losing subscribers at a rapid pace, it’s not exactly a lost cause. Brett Sappington, senior research director and principal analyst at Parks Associates, said the satellite operator...

Sharing your TV streaming passwords? Cable companies won’t stop you—yet

Neither of these methods work particularly well, at least for the kind of casual sharing that’s pervasive among friends and family members. A survey earlier this year by Parks Associates found that 18...

Password sharing denies streaming services $9 billion in fees

According to analysis by research firm Parks Associates, password piracy and sharing cost streaming providers like Netflix, Hulu, and Disney Plus $9.1 billion in 2019 alone. Why aren’t these companies...