Providing Market Intelligence for 40 Years

In The News

DVD has had its day: streaming devices rule supreme

According to market intel firm Parks Associates, 64 per cent of households in the UK with a broadband connection have at least one internet-connected entertainment device hooked up to their telly. Not surprising, given how cheap it is to jump on the streaming bandwagon these days.

Parks’ findings help to explain the overwhelming success of services like Spotify, which boasts over 20 million paying customers globally and Netflix, which entertains over three million UK subscribers.

The firm’s research also shone a light on European users’ opinions of developing technology and found that a quarter of German, Spanish and UK households find smart home appliances “very appealing” – even if they might be earwigging our most intimate secrets.

From the article "DVD has had its day: streaming devices rule supreme" by Tony Crammond.

Previously In The News

Almost 50 Percent Of Smart Home Devices Are Self-Installed, Report Finds

A recent study conducted by Parks Associates confirmed the growing popularity of smart devices in the U.S. home security market. The study found that the sale of wireless home security products is on...

The future of mobile payments – are there too many options that are confusing consumers and merchants?

“Merchants are still slowly upgrading their retail point of sale (POS) systems to support various mobile payment options while new payment options keep showing up. No merchants have provided a complet...

How to succeed in the 50+ healthcare market

The population of the United States is aging in a profound way, helped along by a bolus of baby boomers now between 53 and 71 years of age. It’s a huge opportunity for innovative startups, though i...

Study: Netflix Has Lowest Churn Rate Among OTT Services

Brett Sappington, senior director of research at Parks Associates, said: “Several factors contribute to OTT video service churn by consumers. In some instances, consumers are experimenting with new se...