Providing market intelligence for more than 35 years

In The News

Drive Til-You-Qualify May Not Be What it Was

How will such evolving functions, an increased emphasis on community "walkability," and neighborhood "programming" around trails, proximity to grocery, schools, health, etc., and social connections, etc. create an impetus for new designs, materials, and features in what has been a fairly standard structure to shelter human-driven vehicles.

Already, affinities between smart cars and smart homes are the subject of more and more research, as we see here from Parks Associates, which plots early adopters and traction for smart tech in both spheres.

In 2015, these ecosystems are beginning to converge, with particular use cases, such as remote home controls, entertainment on-the-go, and home energy management emerging at the intersection. However, significant obstacles and issues must be addressed before players can begin to take advantage of crossover opportunities.

From the article "Drive Til-You-Qualify May Not Be What it Was"  by John McManus.

Previously In The News

Ad Blocking Cost Industry USD 41 Bln In 2015

US broadband households watch an average of 3.8 hours of internet video on TV screens each week, accounting for 20 percent of all video viewed on this device, according to research by Parks Associates...

Streaming Service Stacking Continues; OTT Providers Face Challenges in Growing Market

Video streaming service stacking is likely to continue near term, after accelerating during the shelter-at-home period for the coronavirus, said industry executives on a Parks Associates webinar Wedne...

Report: Antenna Only Homes Increase to 15 Percent

While we’re certainly no longer in the days where people had a pair of rabbit ears on top of their TV sets, the use of antennas are making a little bit of a comeback according to a recent report from...

Roku is Making TV Speakers, But They Only Work with Roku TVS

The idea behind this is that if your TV sounds better, people will stream more, which is the metric Roku cares most about, Klarke says. Roku likes to say that it's the US's number one streaming conten...