Konana says the reason gamification is a buzzword is because it’s effective. Take Fitbit.
“I walk around, but I never paid attention. But sometimes you keep working and suddenly it beeps you, you've been sitting for so long — get up,” he says. “Believe it or not my reaction is: I wake up, I get up.”
Konana says the real test of whether the market has been oversaturated with fitness trackers is whether people keep them. Tech analyst group Parks Associates predicts the fitness tracker industry will be worth $5.4 billion by 2019. We’ll have to see if the demand matches the hype.
From the article "Does Your Water Bottle Really Need to be 'Smart?'" by Brenda Salinas.
Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...
Netflix beats all its streaming-video rivals both on number of members and success rate of keeping them signed up, a new study said Thursday. But the rest of the over-the-top market doesn’t need to...
Parks Associates announced new smart home research today showing 26% of smart homeowners purchased their devices from brick-and-mortar retail stores such as Best Buy, Home Depot, or Walmart, making th...
Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...
