Providing market intelligence for more than 35 years

In The News

Do Netflix, Inc. and Time Warner's HBO Care If You Share Passwords?

Parks Associates found that 20% of streaming video users ages 18 to 24, and 10% of those ages 25 to 34, used video credentials paid for by someone outside the home.
There are other reports that put the number even higher, but however you look at it, it's very clear that people are sharing accounts in ways that don't meet the intentions of the providers for multi-screen accounts.

From the article "Do Netflix, Inc. and Time Warner's HBO Care If You Share Passwords?" by Daniel B. Kline.

Previously In The News

Parks Associates: 60% of New Security Systems Are Self-Installed

Data from Parks Associates’ recent DIY security research suggests a sharp rise in self-installed security systems in the last few years. From the article "Parks Associates: 60% of New Security Syst...

IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

Data and privacy fears rank second among consumer smart home concerns. More than half of U.S. adults (58%) fear lack of privacy from device manufacturers who have access to data, real-time conversatio...

Amazon Details ‘Custom Home Service’ Featuring CEDIA Smart Home Pros

Why are integrators important to Amazon? Quigley calls custom integrators “the new architects” of the smart home. He cites data from Parks Associates that even though 60 percent of consumers say th...

4 Key Business and Lifestyle Trends Transforming Customer Demand

A study from Parks Associates found that “one-third of smart device owners in U.S. broadband households have increased usage of their devices during the COVID-19 pandemic, including 46% of smart door...