Providing Market Intelligence for 40 Years

In The News

DIY causing home security disruption

Research from Parks Associates shows that over the past six years, self-installed home security systems are gaining momentum, slowly, but traction no less, over professionally installed systems. Recent research from Parks found 51 percent of security system owners who acquired their security system in the past 12 months self-installed it. This is up from only 10 percent of security system owners who acquired their system six or more years ago. Additionally, 88 percent of self-installers report the set up was easy or very easy for them.

From the article "DIY causing home security disruption" by Paul Ragusa.

Previously In The News

Digital Publishers Lost $41.4 Bn Due To Ad Blocking: Study

“Many content creators rely on advertising revenue to monetise video, especially as newly launched digital services seek revenue. As digital video viewership increases on all screens, use of ad-blocki...

Netflix Leads OTT Service In The US

Parks Associates has released its updated top 10 list for subscription over-the-top (OTT) video services, based on number of subscribers. Netflix retained its top position while services like Sling TV...

Connecting the home the IoT way

The significant factor for IoT is that it is being integrated into all facets of the digital ecosystem including IPTV. IoT is driving the reinvention of consumer technologies. Connected products are t...

Nearly 80% Of US Spanish-Language Households Subscribe To OTT Video Services

“While pay-TV penetration has declined among US broadband households, adoption has remained steady among Spanish-bilingual households over the past few years. Cord cutting does not have the same impac...