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Disney+ wades into the streaming-with-friends space

September 30, 2020

“It really makes it feel like you’re doing it all together, laughing about it together,” Mahler said. “Sometimes we’ll all pause it together and someone will be like, ‘Oh my gosh that reminds me of something that happened,’ so we can like tell stories about it.”

It’s moments like those Disney is banking on, said Steve Nason, research director at Parks Associates. The hope is “to appeal to younger consumers that are much more likely to socially social media engage,” he said.

From the article "Disney+ wades into the streaming-with-friends space" by Megan McCarty Carino.

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About Parks Associates

Disney+ wades into the streaming-with-friends space

Previously In The News

Finding OTT's Tipping Point: Three Factors Could Push It Past Pay-TV Subscriber Totals

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

How Netflix is adapting as the streaming boom stalls

Could streaming giants start to clamp down on password sharing?

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