Brett Sappington, director of research at Parks Associates, said price increases are a leading reason why viewers cancel subscriptions.
“Customers don’t like surprises that hurt their pocketbook,” he said.
From the article "DirecTV Now to hike prices as content fees rise across industry" by Sheila Dang.
Another recent Parks Associates report found that 70 percent of U.S. security dealers currently install or plan to install some type of interactive smart-home device or system within their residential...
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A recent study conducted by Parks Associates confirmed the growing popularity of smart devices in the U.S. home security market. The study found that the sale of wireless home security products is on...
“Merchants are still slowly upgrading their retail point of sale (POS) systems to support various mobile payment options while new payment options keep showing up. No merchants have provided a complet...
