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DirecTV Now Goes 'Gangbusters,' And AT&T Stops The Bleeding

January 19, 2017

OTT

streaming

digital content

DirecTV Now

AT&T

Before news broke Friday that AT&T has stopped bleeding TV customers, Parks Associates analyst Brett Sappington tried to put a finger on what sort of subscriber numbers for the company’s new streaming TV service would warrant such a disclosure.

From the article "DirecTV Now Goes 'Gangbusters,' And AT&T Stops The Bleeding" by Shawn Shinneman.

Previously In The News

Parks: OTT Video Churn Holds Steady At Around 20 Percent

Roughly 1 in 5 U.S. broadband households (19%) have canceled an OTT video service in the past 12 months, according to new market research from Parks Associates. The rate of OTT video customer churn ha...

Parks Finds Smartwatch Adoption in 14% of U.S. Broadband Households

Smartwatches are increasingly popular while tablets may have peaked, according to research from Parks Associates. The “360 View: Mobility & The App Economy” report found that smartwatch adoption reach...

It’s Playball for MLB and Facebook

A Bloomberg story on the agreement said that insiders put the price for the package at between $30 million and $35 million. It said that Facebook is broadening its sports lineup. Last year, it agreed...

Parks: Smart Home Devices Driving Higher Demand for Tech Support, But Computer Problems are in Steady Decline

Consumer computer problems, as well as problems with entertainment devices are declining steadily year-over-year, dropping by more than 50% since 2014, according to a new report from Parks Associates....

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About Parks Associates

DirecTV Now Goes 'Gangbusters,' And AT&T Stops The Bleeding

Previously In The News

Parks: OTT Video Churn Holds Steady At Around 20 Percent

Parks Finds Smartwatch Adoption in 14% of U.S. Broadband Households

It’s Playball for MLB and Facebook

Parks: Smart Home Devices Driving Higher Demand for Tech Support, But Computer Problems are in Steady Decline

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