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DirecTV is making an Android-powered streaming box. What gives?

October 26, 2017

“If (AT&T) had a box that came in at $35 or under, consumers would be interested,” Brett Sappington told me. He’s the senior director of research at Parks Associates, which pays extremely close attention to the over-the-top (OTT) — meaning Internet-based TV — space. “They’d buy it just to see if it worked.”

Sappington reasons that a new streaming box isn’t dead on arrival, so long as it has a stellar user interface, is feature-rich, is open to all TV app developers and is relatively cheap. An existing DirecTV Now customer, for instance, may be compelled to test out the company’s box if it promises better streaming performance — say, no buffering during any live streams — and comes with some sort of service-plus-box deal.

From the article "DirecTV is making an Android-powered streaming box. What gives?" by Jennifer Van Grove.

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DirecTV is making an Android-powered streaming box. What gives?

Previously In The News

63% Of Americans Unfamiliar With Virtual Reality; Less Than 6% Plan On Buying A Headset Soon

Building the Future of Smart Home Security > Engineers must invent new technology to enhance security products' abilities

Network negotiations: combining content and attracting consumers

A Third Of Consumers Get News From Social Media

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