Providing market intelligence for more than 35 years

In The News

Digital lockdown: Startup Canary pushes high-tech home security

Canary has been flying high since its record-breaking Indiegogo launch in 2013. It raised a then-record $2 million by selling more than 16,000 units to homes in 78 countries.

Maia Hinkle, research analyst for Parks Associates, says it’s important to build on that momentum. “These types of campaigns are successful when consumers believe that the product or service is both novel and delivers value. The high ratings in the app stores indicate that Canary is delivering on its promise.”

Hinkle added, “By (Canary) positioning itself in retail, consumers will have the opportunity to visit 2,500 locations and test the product for themselves. After evaluating the product in-person, the consumer can buy with confidence.”

From the article "Digital lockdown: Startup Canary pushes high-tech home security" by Robert Gray.

Previously In The News

Report: Viewers Say Churn is Based on Lack of New, Original Content

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...

OTT Video Service Subscriptions Increase in Q1 According to Parks Associates

OTT video service subscriptions are increasing a year after the start of the global pandemic. Parks Associates’ latest research of 10,000 US broadband households finds 82 percent of U.S. broadband hou...

Research: 310 Million Global Connected Households to Have at Least One OTT Service by 2024

More than 310 million connected households will at least one OTT service by 2024, according to a new report from Parks Associates. The report, OTT Video Services: Disruptive Globalization, estimate...

The Market For Hearable Devices 2016-2020 – And Then There Were Airpods…

The hearables market goes back to the first Bluetooth headsets which were launched in 2001, followed by wireless stereo headphones, which arrived a few years later. Neither made great waves in the mar...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive