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Despite content concerns, Europeans Want 4k

Among these future buyers, 54% are willing to purchase a 4k TV with the expectation that more content will be available soon, according to Parks Associates.

“European broadcasters like BBC and France Télévisions have been innovative in incorporating digital services to reach the public, so a spike in 4k set ownership could drive broadcasters to invest in new 4k media technologies,” said Glenn Hower, research analyst, Parks Associates.

From the article "Despite content concerns, Europeans Want 4k" by broadbandtvnews.com.

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Per the study, 81% of U.S. broadband homes still have a pay TV subscription, but only one-third of them are “very satisfied” with the service. Notably, 31% of U.S. broadband homes take multiple OTT se...

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