Providing Market Intelligence for 40 Years

In The News

Demand response programs improving, but customers remain wary: report

Limited customer awareness remains a significant barrier to participation in residential demand response programs, Parks Associates and Resideo Grid Services said in a report released last month. 

Parks Associates and Resideo found DR awareness is lowest in Kentucky, Tennessee, Alabama and Mississippi, where a combined 59% of customers polled said they were unaware of or lacked access to demand response programs. Awareness is highest on the West Coast, where 44% of customers said they lacked access or awareness.

Lack of access and awareness are not the only barriers to DR program participation, according to the report. Twenty-nine percent of would-be participants said they have concerns with someone else controlling their thermostat; 34% worried about comfort or convenience; 17% said they don’t have the right thermostat and 16% said program payments aren’t high enough.

In spite of these barriers, Parks Associates found most smart thermostat users who do enroll in DR programs are satisfied with the experience. Sixty-nine percent of participants said DR events were either barely noticeable or “less unpleasant than anticipated,” the report said.

From the article, "Demand response programs improving, but customers remain wary: report" by Brian Martucci

Previously In The News

Hot Item: Millennial 'Smart Home' Owners Want Voice Control

Looking for a tech Christmas present? Having voice control such as those Amazon "Echos" and Google "Home" devices we see advertised more every day is a big priority for young home owners and nearly ha...

Really Want A Smart Home? Cybersecurity Worries 60% Of Possible Device Buyers

Research firm Parks Associates threw some cold water on the red-hot Internet of Things hype at the CES Show in Las Vegas with the new research report published Wednesday. although the report also high...

Real IoT: In-home Wi-Fi Demand Surges As Users Link More Devices

More than 70 percent of households with broadband access now utilize in-home Wi-Fi, and the availability of fast connectivity is encouraging users to link more devices than ever, says Parks Associates...

Cable Gaining in a Shrinking Pay-TV World

The current state of the video market is hardly cause for celebration, however, as streaming video continues to take hold. In fact, more consumers now subscribe to either free or paid streaming servic...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive