Providing market intelligence for more than 35 years

In The News

Demand response programs improving, but customers remain wary: report

Limited customer awareness remains a significant barrier to participation in residential demand response programs, Parks Associates and Resideo Grid Services said in a report released last month

Parks Associates and Resideo found DR awareness is lowest in Kentucky, Tennessee, Alabama and Mississippi, where a combined 59% of customers polled said they were unaware of or lacked access to demand response programs. Awareness is highest on the West Coast, where 44% of customers said they lacked access or awareness.

Lack of access and awareness are not the only barriers to DR program participation, according to the report. Twenty-nine percent of would-be participants said they have concerns with someone else controlling their thermostat; 34% worried about comfort or convenience; 17% said they don’t have the right thermostat and 16% said program payments aren’t high enough.

In spite of these barriers, Parks Associates found most smart thermostat users who do enroll in DR programs are satisfied with the experience. Sixty-nine percent of participants said DR events were either barely noticeable or “less unpleasant than anticipated,” the report said.

From the article, "Demand response programs improving, but customers remain wary: report" by Brian Martucci

Previously In The News

TV Producers May Start Making You Wait For New Shows Online

As services like Netflix and Hulu boom, he said, television companies are looking for ways they can hold onto more of those streaming revenues themselves. The changes are especially noticeable at H...

WWE Network Proves to Be What's Best for Business

In its fourth quarter earnings release, WWE reported 1.22 million paid network subscribers, a nearly 50% increase from the same period last year. The company noted that WWE Network hit an all-time hig...

Netflix, Hulu, Univision Now: Streaming Service Offer Choice, Savings

Those who prefer streaming video-on-demand aren’t shy about sharing passwords. About 6 percent of U.S. broadband households use an over-the-top video service paid by someone living outside of the hous...

The Caregiving Boom: Where the Job Opportunities Are

Some 117 million Americans are expected to need caregiving assistance by 2020, according to the recently released Caregiving Innovation Frontiers (CIF) study conducted by AARP and Parks Associates. Ye...