Providing Market Intelligence for 40 Years

In The News

Data: Prime Video leads SVoD subs in US

Parks Associates has released its latest list of the top 10 US subscription streaming video services, based on estimated numbers of subscribers through September 2023 from the firm’s Streaming Video Tracker. Streaming leaders maintained their market position, including Prime Video in the top position above Netflix. Paramount+ moved ahead of ESPN+, and YouTube Premium pushed into the tenth position for the first time.

The research firm reports that 89 per cent of broadband households have at least one OTT service, 41 per cent have used an AVoD service in the past 30 days, and 29 per cent subscribe to eight or more OTT subscriptions.

“The market for subscription services is saturated, and consumers continue to experiment with ad-supported services as they evaluate their budgets,” said Eric Sorensen, Director of the Streaming Video Tracker at Parks Associates. Sorensen confirmed a continued shift toward FAST and AVoD services, as well as the bundling of channels, services, and creative distribution partnerships.

“Streaming services are seeking a sustainable, profitable business model in the midst of incredible change,” said Jennifer Kent, VP, Research, Parks Associates. “For the first time, all three tech giants with notable streaming services – Amazon, Google, and Apple – made the top 10 top SVoD list, emphasising the power of the new platform players. We expect prices to continue to rise and more aggregation and bundling as media giants stake out their role in the future of entertainment.”

From the article, "Data: Prime Video leads SVoD subs in US" in Advanced Television

Previously In The News

Netflix powers up theChive to promote Marvel's 'Iron Fist'

Streaming video overall is coming from a place of strength. Netflix’s customer growth from last year’s Q3 exceeded expectations, and separate reports from January found streaming and over-the-top serv...

Competitive Reality of 5G Threatens Previous-FCC’s Title II Net Neutrality

All this comes together to create a “dramatically” different competitive reality than the FCC’s implicit assumption that fixed broadband and wireless broadband were not competitive substitutes or comp...

Most Broadband Users Still Pay For Television

Fortunately for pay-television providers, Kelling is not alone in what the industry calls “over-the-top” video consumption. According to the market research firm Parks Associates, 81 percent of U.S. h...

Comcast, Walmart in talks to develop and distribute smart TVs

Comcast is fairly late to the game in distribution of streaming apps. Roku and Amazon together have a roughly 70% share of the U.S. market for streaming-media devices, with Apple in third place, accor...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive