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Cutting the Cord: What won't happen in 2016

Parks Associates research analyst Glenn Hower is prepared to be proved wrong, but he remains skeptical about an Apple streaming entry. "With Sling TV and PlayStation Vue in the market, Apple is now playing catch-up, something the company is not accustomed to," Hower said.

From the article "Cutting the Cord: What won't happen in 2016" by  Mike Snider.

Previously In The News

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As Parks Associates’ Eric Sorensen pointed out in a recent column for Fierce Video, consumers are moving to the smart TV as their device of choice for streaming video entertainment, with the firm...

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Apple also provided statistics on smart speaker usage from the research firm Parks Associates. That report also found that playing music and getting the weather were the top uses of smart speakers, wh...

Apple earnings could offer clues on streaming performance

Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....

To Invade Homes, Tech Is Trying to Get in Your Kitchen

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