Providing market intelligence for more than 35 years

In The News

CuriosityStream boosts revenue by licensing IP to train LLMs

The eighth annual Parks Associates “Future of Video” event this week featured a roster of executive decision makers from across the video business, mostly describing a maturing streaming industry grappling with questionable consumer confidence, lagging progress on search and recommendation, and ongoing concerns about churn. 

Dallas-based research company Parks Associates kicked off its three-day B2B conference by keynoting its 76-page “State of Streaming” report — a deep dive into the economic trends facing the industry.

Polling more than 8,000 U.S. adults on their spending expectations, Parks found consumers anticipating price increases on staples like groceries and household supplies. But the populace was evenly split on whether they’ll be spending more or less on things like streaming video or gaming.

Parks’ data did show that, after a period of streaming spending recession, the average number of subscription services used per household, and the amount being spent on them, was back up in Q3. 

Parks graph 2 - subscription streaming spending

From the article, "CuriosityStream boosts revenue by licensing IP to train LLMs" by Daniel Frankel

 

 

Previously In The News

Industry Voices—A new generation of data and its impact on traditional players

Among US broadband households, Parks Associates finds that 72% subscribe to at least one over-the-top (OTT) video service, while 46% subscribe to two or more OTT services. Further, 25% subscribe tothr...

Amazon Prime Video app arrives on Oculus Go VR headset

Despite a respectable amount of content and games for virtual reality headsets – and options like Oculus Go driving down the cost of ownership – virtual reality has yet to tap into much of the U.S. ma...

Google Chromecast’s surprising origins—and uncertain future

New research out this week from Parks Associates found that Chromecast makes up just 11% of all streaming players installed in the United States, down from 21% three years ago. Meanwhile, Roku’s U.S....

Sharing your TV streaming passwords? Cable companies won’t stop you—yet

Neither of these methods work particularly well, at least for the kind of casual sharing that’s pervasive among friends and family members. A survey earlier this year by Parks Associates found that 18...