The eighth annual Parks Associates “Future of Video” event this week featured a roster of executive decision makers from across the video business, mostly describing a maturing streaming industry grappling with questionable consumer confidence, lagging progress on search and recommendation, and ongoing concerns about churn.
Dallas-based research company Parks Associates kicked off its three-day B2B conference by keynoting its 76-page “State of Streaming” report — a deep dive into the economic trends facing the industry.
Polling more than 8,000 U.S. adults on their spending expectations, Parks found consumers anticipating price increases on staples like groceries and household supplies. But the populace was evenly split on whether they’ll be spending more or less on things like streaming video or gaming.
Parks’ data did show that, after a period of streaming spending recession, the average number of subscription services used per household, and the amount being spent on them, was back up in Q3.
From the article, "CuriosityStream boosts revenue by licensing IP to train LLMs" by Daniel Frankel
Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...
But analysts estimate that Sling has racked up fewer than 1 million subscribers since it launched in February 2015. Vue’s numbers are harder to get a handle on, but it’s not on the list of top 10 most...
“A lot of the time content owners might not necessarily hold all the rights to their content in different markets,” says Parks Associates analyst Glenn Hower. “International content rights are hideous...
That leaves local broadcast TV. Access to NBC, ABC, and all the rest remains the biggest impediment to cutting the cord for good. Parks Associates recently found that 55 percent of cable subscribers s...
