Providing market intelligence for more than 35 years

In The News

CuriosityStream boosts revenue by licensing IP to train LLMs

The eighth annual Parks Associates “Future of Video” event this week featured a roster of executive decision makers from across the video business, mostly describing a maturing streaming industry grappling with questionable consumer confidence, lagging progress on search and recommendation, and ongoing concerns about churn. 

Dallas-based research company Parks Associates kicked off its three-day B2B conference by keynoting its 76-page “State of Streaming” report — a deep dive into the economic trends facing the industry.

Polling more than 8,000 U.S. adults on their spending expectations, Parks found consumers anticipating price increases on staples like groceries and household supplies. But the populace was evenly split on whether they’ll be spending more or less on things like streaming video or gaming.

Parks’ data did show that, after a period of streaming spending recession, the average number of subscription services used per household, and the amount being spent on them, was back up in Q3. 

Parks graph 2 - subscription streaming spending

From the article, "CuriosityStream boosts revenue by licensing IP to train LLMs" by Daniel Frankel

 

 

Previously In The News

How Can MVPDs ‘Recapture’ Their Primary Provider Position?

OTT video “has reshaped a successful industry,” North Texas-based research firm Parks Associates notes. With that mindset, Parks released a White Paper that analyzes a key focal point for the pay-T...

OTT Sees Healthy Gains In Broadband Homes

Parks’ OTT Video Market Tracker also shows that Netflix, WWE Network and Hulu have the highest word-of-mouth consumer promotion scores. Parks looked at consumer behavior during Q3 2014 and compared...

OTT Annual Churn Rate Dips Slightly

This suggests that the all-important churn rate for services such as Netflix, Amazon Video and Hulu isn’t fluctuating — with 8 out of every 10 U.S. broadband household that has such a service sticking...

Roku's New Streaming Media Players Support 4K And HDR Video

However at least two research firms have reported that Roku is leading the race in the OTT market: Parks Associates said earlier this year that Roku accounted for 30 percent of streaming media players...