In The News

Cross-platform Content Navigation Emerges as Key to Consumer Engagement

October 11, 2023

As a result, according to a recent Parks Associates study, over a third (36%) of OTT subscribers have become “service hoppers” — dynamically subscribing, unsubscribing and resubscribing to services multiple times over the course of the year.

From the article, "Cross-platform Content Navigation Emerges as Key to Consumer Engagement" in Adeia Blog

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About Parks Associates

Cross-platform Content Navigation Emerges as Key to Consumer Engagement

Previously In The News

Google Home now has a screen — and, soon, Spotify

Smart home market still small in Europe, but with many players pushing it forward adoption will rise

Voice Commands, Personal Assistants the Next Frontier for Device Interactions, Gartner Predicts

Third Of US Broadband Households Have Multiple OTT Packs

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