Providing Market Intelligence for 40 Years

In The News

Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

Advanced voice control technology is a growing good bet, especially when it comes to consumers on the younger end of the demographic spectrum. Millennials show particular comfort with voice control of their devices and many consistently include it as a part of their daily lives, research shows. For example, Parks Associates released findings in October estimating that 46 percent of U.S. Millennials with smartphones use voice recognition software, including Apple’s Siri, Google Now, or Microsoft’s Cortana. And a recent report put out by TiVo showed that 43 percent of Millennials surveyed were using voice commands with some form of device every day.

From the article "Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

Previously In The News

Amazon Ramps Up Its Efforts to Contain Roku's Growth

Roku (NASDAQ:ROKU) and Amazon (NASDAQ:AMZN) controlled 69% of the US streaming device market in the first quarter of 2019, according to Parks Associates. Between the first quarters of 2017 and 2019, R...

Where Will Streaming Subscription Budgets Come From?

The streaming video industry isn't quite the same as streaming music. But as more content becomes available on streaming platforms, the less content people will take from digital downloads. Here's...

Fake News: Here's Why Facebook Needs To Tackle The Problem, Urgently!

As Facebook CEO Mark Zuckerberg publishes his manifesto outlining the company's ongoing commitment to filter out false news and hoaxes without undermining free speech, the findings from a new study by...

Netflix's Hidden Price Hike

Do consumers make the jump? Studies suggest that they do. The most recent Parks Associates study of Netflix's tiers, released in summer of 2018, showed a significant increase in the number of premium...