Providing Market Intelligence for 40 Years

In The News

Cord-Cutting Steady, Connected TV Apps On Rise

Meanwhile, connected TV viewing continues to increase, and connected TV apps are playing a role in driving the growth. Research firm Parks Associates teamed up with online video shop Ooyala to study video apps on connected devices. “Video apps on connected devices are again playing a key role in the competitive landscape of digital video entertainment,” Parks says.

From the article "Cord-Cutting Steady, Connected TV Apps On Rise" by Daisy Whitney.

Previously In The News

Comcast’s StreamSaver bundle ups price to $18 a month

Parks Associates published its “State of Streaming” report, which revealed service bundling to be the fastest growing enticement for consumers to switch telecom services. Also interesting: Base...

5 Things to Know: November 22

A new white paper from Parks Associates, developed in partnership with Schneider Electric, highlights consumer behavior around managing energy use with smart home devices — including smart lightin...

U.S. Streaming Rides Into 2026 on Wave of Uncertainty, Says Parks Associates

The state of streaming is strong — but consumer sentiment is iffy, and new models are being deployed to fight off churn. Such is the video business described by research company Parks Associate...

Connectivity Becomes a Must-Have for Today’s Renters

Over a third of renters, 41%, expect their internet service to be activated at move-in, according to a new white paper from Parks Associates. “Achieving Turnkey Connectivity: Elevating the Tota...