Providing Market Intelligence for 40 Years

In The News

Cord-Cutting: How Far Will It Go?

In another telling study late last month, Parks Associates found that more than half of all US OTT households now subscribe to multiple OTT services, up from just 20% three years ago. Of these multi-OTT households, 81% take Netflix plus some other service or combination of services, typically Amazon or Hulu, according to the survey.

From the article "Cord-Cutting: How Far Will It Go?" by Alan Breznick.

Previously In The News

Pirates Poised to Pluck More From Pay-TV, OTT

"Piracy is a complex issue that cannot be addressed with a single solution or by targeting a single use case," said Brett Sappington, senior research director and principal analyst at Parks Associates...

Altice USA Adds Smart Speaker to Home Lineup

Altice USA is also jumping into this game as consumer adoption of smart speakers is on the rise. According to Consumer Intelligence Research Partners (CIRP) data, the US installed base for smart speak...

Apple Eyes $9.99 Price for Apple TV+ – Report

A free trial for Apple TV+ would follow a typical game plan used by most SVoD services to get people in the door and take a look around. About 58% of US broadband homes that trial an OTT video subscri...

In -Home Health Monitoring Market Faces Near -Term Uphill Struggle

According to Parks Associates, in -home health monitoring is a service that allows patients to use network -connected measurement devices, such as glucose meters, weight scales, and peak flow meters,...