Over the last few years, monthly spending on streaming subscriptions has declined 25% from $90 in 2021 to $73 in 2023, according to data from Parks Associates. On the flip side, more households reported using free ad-supported services by the end of 2022 citing content and price as adoption drivers.
From the article, "Cord Cutters Are Cutting Back on Streaming Services As Americans Navigate Inflation" by Shelby Brown
Parks Associates announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 months....
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