Providing Market Intelligence for 40 Years

In The News

Consumers Want Security Systems With Remote Monitoring

“Smart home adjacencies have helped revitalize the traditional security industry, but also create new competition," stated Dina Abdelrazik, research analyst at Parks Associates. "Consumers can create DIY solutions with category devices such as doorbell video cameras and networked cameras, and alternative approaches to systems and monitoring for the security industry, including a new batch of DIY systems, are emerging.”

From the article "Consumers Want Security Systems With Remote Monitoring" by Chuck Martin.

Previously In The News

Millennials, Amazon Prime Members to Drive CE/Smart-Home Purchases this Holiday

Voice-control systems such as Amazon Alexa, Google Home and Apple HomePod will be popular smart-home purchases this 2017 holiday season ... but not as popular as video doorbells. IoT research firm...

4 Key Business and Lifestyle Trends Transforming Customer Demand

A study from Parks Associates found that “one-third of smart device owners in U.S. broadband households have increased usage of their devices during the COVID-19 pandemic, including 46% of smart door...

Parks Associates: Headphones Likely to Experience Sales Spike Due to Coronavirus

A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

The rising occurrence of high-profile security hacks and privacy breaches, as well as being personally victimized, are contributing to ever-increasing consumer anxiety about smart home devices and pla...