In The News

Consumers to TV Providers: Careful with My Data

August 08, 2018

One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest research from Parks Associates.

Members of these households understand that many companies use this data but the overwhelming majority of them — 80 percent — say they receive little in return for use of their data.

From the article "Consumers to TV Providers: Careful with My Data."

Previously In The News

Research: 38% US internet homes subscribe to sports streaming service

Parks Associates has published research revealing that 38 per cent of US internet households subscribe to at least one sports-specific streaming service, up from just 4 per cent in 2019. “Sports ha...

Streaming services reach 91% of U.S. households, Parks Associates reports

Streaming video continues to grow as the dominant method of home entertainment consumption in the United States, according to new data released by Parks Associates. The firm reports that 91% of U.S...

Fixed Wireless Capable of Providing MDUs With Gigabit Speeds: Report

A recent Parks Associates study showed that nearly one in five multifamily housing residents with home internet have access to gigabit or faster download speeds. The study — included in the whitepa...

Analysis: How free streaming is reshaping television’s future while viewers drown in choice

Parks Associates adds another layer to the picture, reporting that 45 percent of U.S. internet households now watch FAST services, a swift adoption for a category that barely existed five years ago....

‹
1
2
3
4
5
6
7
8
9
10
...
758
759
›

Research Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

Connectivity and Mobility

MDU / Multifamily

Visibility Memberships

Connected Health and Wellness

SMB

Strategic Consulting Unit

Channel Analytics

Research Services

Event

Analyst Insights

Media

About Parks Associates

Consumers to TV Providers: Careful with My Data

Previously In The News

Research: 38% US internet homes subscribe to sports streaming service

Streaming services reach 91% of U.S. households, Parks Associates reports

Fixed Wireless Capable of Providing MDUs With Gigabit Speeds: Report

Analysis: How free streaming is reshaping television’s future while viewers drown in choice

Providing Market Intelligence for 40 Years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

About Us

Store