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Consumers to TV Providers: Careful with My Data

August 08, 2018

One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest research from Parks Associates.

Members of these households understand that many companies use this data but the overwhelming majority of them — 80 percent — say they receive little in return for use of their data.

From the article "Consumers to TV Providers: Careful with My Data."

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About Parks Associates

Consumers to TV Providers: Careful with My Data

Previously In The News

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

Smart home devices are 'valuable' to 75% of those who use them

Video advertising’s bright future and what you should be doing now

Self-Driving Cars Could Be $20 Billion Boon to Hollywood

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