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Consumers to TV Providers: Careful with My Data

August 08, 2018

One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest research from Parks Associates.

Members of these households understand that many companies use this data but the overwhelming majority of them — 80 percent — say they receive little in return for use of their data.

From the article "Consumers to TV Providers: Careful with My Data."

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Consumers to TV Providers: Careful with My Data

Previously In The News

Competitive Reality of 5G Threatens Previous-FCC’s Title II Net Neutrality

Hulu CEO Plots A Way To Stand Out From The Crowd

The Sound Of The Internet Of Things (And Why It Matters For Brands)

Hear the future: IoT voice control

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