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Consumers to TV Providers: Careful with My Data

August 08, 2018

One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest research from Parks Associates.

Members of these households understand that many companies use this data but the overwhelming majority of them — 80 percent — say they receive little in return for use of their data.

From the article "Consumers to TV Providers: Careful with My Data."

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Consumers to TV Providers: Careful with My Data

Previously In The News

63% Of Americans Unfamiliar With Virtual Reality; Less Than 6% Plan On Buying A Headset Soon

The Sound Of The Internet Of Things (And Why It Matters For Brands)

It's Really Hard to Make Money With Virtual Reality Games

Netflix, Inc. (NFLX): William Blair's Bull Case Points To $185 Price Target

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