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Consumers to TV Providers: Careful with My Data

August 08, 2018

One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest research from Parks Associates.

Members of these households understand that many companies use this data but the overwhelming majority of them — 80 percent — say they receive little in return for use of their data.

From the article "Consumers to TV Providers: Careful with My Data."

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About Parks Associates

Consumers to TV Providers: Careful with My Data

Previously In The News

Report: Viewers Say Churn is Based on Lack of New, Original Content

Research: Increase in Digital Antenna Use Indicates Cord Cutting

The two, opposing IoT r/evolutions in play

Apple Preps Amazon Echo Rival – Is This The Connected Intelligence Moment?

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