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Consumers Tapping Voice Assistants To Buy More Things

April 30, 2018

The smart speaker is turning out to be one of the most significant of smart-home devices. Already, 26% of U.S. broadband households own at least one smart home device and household penetration of smart speakers alone will reach 50% by 2021, according to Parks Associates. That’s a lot of smart speakers.

On average, 80% of consumers who have shopped using their voice assistant are satisfied and 24% spent more money with the retailer, according to the PwC study.

From the article "Consumers Tapping Voice Assistants To Buy More Things" by Chuck Martin.

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About Parks Associates

Consumers Tapping Voice Assistants To Buy More Things

Previously In The News

How Netflix is adapting as the streaming boom stalls

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

Password sharing denies streaming services $9 billion in fees

Could streaming giants start to clamp down on password sharing?

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