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Consumers Tapping Voice Assistants To Buy More Things

The smart speaker is turning out to be one of the most significant of smart-home devices. Already, 26% of U.S. broadband households own at least one smart home device and household penetration of smart speakers alone will reach 50% by 2021, according to Parks Associates. That’s a lot of smart speakers.

On average, 80% of consumers who have shopped using their voice assistant are satisfied and 24% spent more money with the retailer, according to the PwC study.

From the article "Consumers Tapping Voice Assistants To Buy More Things" by Chuck Martin. 

Previously In The News

Top 5 Home Tech Trends and Opportunities for 2017: From Voice Control to VR

Parks Associates research indicates 40 percent of U.S. smartphone owners use voice-recognition software, generally eclipsing the use of phones for streaming music to speakers or video to a second scre...

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Data from Parks Associates’ recent DIY security research suggests a sharp rise in self-installed security systems in the last few years. From the article "Parks Associates: 60% of New Security Syst...

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The rising occurrence of high-profile security hacks and privacy breaches, as well as being personally victimized, are contributing to ever-increasing consumer anxiety about smart home devices and pla...

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New research from Parks Associates shows COVID-19 has amplified concerns around the safety and security of property and family members, driving consumers to seek solutions from integrators. New res...

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