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Consumers Tapping Voice Assistants To Buy More Things

April 30, 2018

The smart speaker is turning out to be one of the most significant of smart-home devices. Already, 26% of U.S. broadband households own at least one smart home device and household penetration of smart speakers alone will reach 50% by 2021, according to Parks Associates. That’s a lot of smart speakers.

On average, 80% of consumers who have shopped using their voice assistant are satisfied and 24% spent more money with the retailer, according to the PwC study.

From the article "Consumers Tapping Voice Assistants To Buy More Things" by Chuck Martin.

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About Parks Associates

Consumers Tapping Voice Assistants To Buy More Things

Previously In The News

Google Home now has a screen — and, soon, Spotify

Google's DIY Security Exit Spurs Doubts About Segment's Future: Parks

Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

Roku is Making TV Speakers, But They Only Work with Roku TVS

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