Providing Market Intelligence for 40 Years

In The News

Consumers Spend $6+ Per Month On SVoD

“Multiple content players have held onto traditional content windowing strategies for years, but OTT technologies and emerging business models have finally forced these companies to experiment with new windowing strategies,” said Glenn Hower, Research Analyst, Parks Associates. “New models for movies include day-and-date availability, as with the movie Beasts of No Nation, where it was released for streaming the same day as in the theatre. For streaming TV shows like Jessica Jones or Transparent, viewers can watch full seasons all at once, satisfying binge-happy viewers. Consumers have quickly adopted these new habits as part of their OTT monthly subscriptions.”

From the article "Consumers Spend $6+ Per Month On SVoD" by advanced-television.com

Previously In The News

Why TV Antennas Are Making A Comeback

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...

The two, opposing IoT r/evolutions in play

Before we go any further, let’s look at the vastness of the IoT space for a moment. The global Internet of Things market will grow to $1.7 trillion in 2020 from $655.8 billion in 2014. According to Ga...

Smart Home Evolution: Elephant in the Room

While I’m eager to watch the unfolding evolution of smart home technologies, with mind-blowing features like voice-enabled technology, machine learning, virtual reality, location services, and demand...

A Comeback For TV Antennas S

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...