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Consumer trust in data privacy is beginning to wane

May 13, 2026

New research from Parks Associates suggests that consumer confidence in the security of their data is slipping—and not only that, it is also starting to impact adoption.

The new report shows that after years of gradual improvement in consumer confidence, trust levels are declining: fewer consumers today believe they can trust companies with their data or that they receive meaningful value in return.

From the SecurityWorldMarket.com article, "Consumer trust in data privacy is beginning to wane"

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“I would say what they’re doing is quite advanced,” said Elizabeth Parks, president of market research firm Parks Associates. She said it’s one of many efforts by home security companies to embed AI t...

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About Parks Associates

Consumer trust in data privacy is beginning to wane

Previously In The News

Parks Associates: Multifamily units deploy electronic access control to meet resident expectations

Cable Was a Locked Room. StreamingOffers Too Much Freedom

Multifamily Residences Turn to Tech for Tenant Appeal, Efficiency: Report

Can AI decide who’s a threat at your door? A new SimpliSafe camera aims to find out.

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