In The News

Consumer trust in data privacy is beginning to wane

May 13, 2026

New research from Parks Associates suggests that consumer confidence in the security of their data is slipping—and not only that, it is also starting to impact adoption.

The new report shows that after years of gradual improvement in consumer confidence, trust levels are declining: fewer consumers today believe they can trust companies with their data or that they receive meaningful value in return.

From the SecurityWorldMarket.com article, "Consumer trust in data privacy is beginning to wane"

Previously In The News

Two Out of Three Households Stream Music From the Internet

Regardless of who owns how much of the pie, the growing popularity of Internet streaming is changing how consumers are listening to music. “Wireless speakers, multiroom audio systems, and soundbars co...

With Connected TVs Increasing, Cable Must Adapt

Parks Associates has found that 45 percent of Western European households equipped with broadband own a smart TV. Widespread adoption of the connected TV model fits the narrative of evolving, smarter...

Two Thirds Of U.S. Broadband Households Use A Streaming Audio

"Consumers have shown plenty of interest in streaming audio and music services, but most consumers have opted for free accounts. Music service providers have built a model around converting free users...

22 percent of smartwatch owners plan to use it for home control, automation

Parks Associates analysts say that mobile devices are becoming the de facto controllers for home automation, with apps as the critical interface between the user and the home. For example, nearly 50%...

‹
1
2
...
448
449
450
451
452
453
454
...
773
774
›

Research Memberships

Visibility Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

AI (Artificial Intelligence)

Channel Analytics

Strategic Consulting Unit

Connectivity and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Event

Analyst Insights

Media

About Parks Associates

Consumer trust in data privacy is beginning to wane

Previously In The News

Two Out of Three Households Stream Music From the Internet

With Connected TVs Increasing, Cable Must Adapt

Two Thirds Of U.S. Broadband Households Use A Streaming Audio

22 percent of smartwatch owners plan to use it for home control, automation

Providing Market Intelligence for 40 Years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

Store

About Us